CHALLENGES AND OPPORTUNITIES OF HIRING YOUNG WOMEN EMPLOYEES IN TECHNOLOGY INDUSTRIES: THE CASE OF WALIA TECHNOLOGIES

Abstract

The underrepresentation of young women in the technology industry remains a persistent problem. Despite persistent underrepresentation, there is a growing acknowledgment of the need to empower women in the technology industry due to the value of diversity. Walia Technologies addresses this inequality by hiring primarily young women and empowering them in the industry. Understanding the challenges and opportunities connected with this recruiting approach is critical for improving the company's effectiveness and competitiveness in the market while empowering young women in technology industries. Through a descriptive research design, this study employs a mixed-methods approach, combining qualitative and quantitative. The study assesses hiring practices, challenges faced, opportunities, and the perceptions of young women employees. Key findings reveal that while Walia Technologies is committed to recruiting and supporting young women employees, significant challenges persist. These include issues with gender diversity, lack of experience, workload balance, high turnover rates, the lack of young women in the field, and societal biases. These challenges significantly impact innovation and organizational goals. However, opportunities like fresh perspectives, alignment with company policies and culture, and gaining financial advantages through hiring practices were identified. To address these challenges, the study recommends enhancing feedback mechanisms, diversifying recruitment approaches, establishing partnerships with technology universities, and strengthening mentorship programs. Additionally, supporting work-life balance and fostering diverse leadership are crucial for sustained success and inclusivity. This research contributes to understanding the complexities of gender-based hiring in technology and provides recommendations for future studies to explore broader demographics and longitudinal impacts