THE EFFECT OF SUPPLY CHAIN MANAGEMENT ON HOTEL SERVICE DELIVERY IN THE CASE OF HILTON ADDIS HOTEL

Abstract

Supply chain management practice effective engagement is crucial for businesses to succeed. Business-to-business competition has now changed to supply chain management competition. This study has tried to assess supply chain management practice and its effect on the organizational Hilton Addis Hotel. The research had three specific objectives. These are: (1) Assess the effect of practicing supply chain management on organizational performance. (2) Identify the relationship between SCM practice and organizational performance in the case company context, and (3) Reflect how organizational performance is improved in Hilton Addis Hotel by practicing SCM. In this regard, supply chain management's four constructs/ dimensions, namely strategic supplier partnership, customer relation, level of information sharing, and quality of information sharing were used as independent variables. The four supply chain management dimensions' correlation with the dependent variable organizational performance was analyzed. The research is descriptive in its type, and the data was collected by distributing a questionnaire to the employees of the company by using a purposive sampling technique. The data was analyzed using frequency, mean, Pearson correlation, and regression, and the findings were presented in the table the major findings were that the case company implements supply chain management practices highly and strategic supplier partnership and customer relationship practices of the company need improvement as they are implemented in medium level. What is more, the findings show a positive correlation and relationship between the four-supply chain management practice dimensions and organizational performance. As there are different dimensions of supply chain management, and there are different contexts and nature of business, the effect of supply chain management practice can also be researched on other businesses collectively and individually