THE PRACTICE AND CHALLENGES OF PERFORMANCE APPRAISALAT ETHIOPIAN BROADCASTING CORPORATION

Abstract

The purpose of this study is to investigate the practice and challenges of performance appraisal at Ethiopian broadcasting corporation. Specifically, this study used to identify Performance Appraisal Process in Ethiopian broadcasting corporation, to examine Performance Appraisal Methods practiced in Ethiopian Broadcasting Corporation, to explore the Performance Appraisal Criterions practiced in Ethiopian Broadcasting Corporation and to find out Performance Appraisal Challenges practiced in Ethiopian Broadcasting Corporation. This study was significant because it will be used by academics, researchers, policymakers; policy developers, planners, and program evaluators. This research conducted using a mixed-methods approach, with both primary and secondary data sources being-utilized. The research had a target population of 339 employees. Respondent given questionnaires to fill out in order to collect primary data and determine the most important variables, during the study, simple random sampling was used and 318 respondents in total filled out employed from the questionnaire. This means that the effects of all independent variables were the outcomes of the Performance Appraisal practice. Therefore, Ethiopian Broadcasting Corporation Should Implement a structured and systematic performance appraisal process to ensure transparency and fairness in evaluating employee performance and explore a mix of traditional and modern performance appraisal methods, such as 360-degree feedback and management by objectives, to enhance the accuracy and comprehensiveness of performance evaluations