| Abstract: | The primary objective of this study was to investigate the influence of corporate social
responsibility (CSR) variables, including ethical, economic, philanthropic, and community
development, on the financial performance of Nile Insurance at the head office. The research
employed a descriptive and explanatory survey design, utilizing both quantitative approaches
and primary and secondary data sources.
Primary data was collected through questionnaires distributed to all departments and heads
directly responsible for CSR-related issues, while secondary data was obtained from annual
reports and other published documents of the insurance company. A structured questionnaire
was used to measure the level of CSR, and financial performance was evaluated in terms of
return on assets (ROA). A total of 110 employees participated in the study.
The data was analyzed using SPSS software, employing descriptive and inferential statistics.
Reliability was assessed using the Cronbach alpha test, and inferential analyses included
ANOVA, Pearson correlations, and linear regression modeling.
The results reveal that the three CSR variables (economic, community development, and
philanthropic) were positively related to financial performance, with economic responsibility
being the most significant predictor. However, ethical responsibility had an insignificant and
negative effect on financial performance. The study suggests that Nile Insurance should
reassess its approach to ethical responsibility within its CSR strategy to enhance financial
performance and reallocate resources towards other CSR activities with a more positive
impact. |
