| Abstract: | Organizational change is crucial for success in today's dynamic business
environment, and effective change management is essential for navigating
transformations. This study assessed change management practices and
challenges at Oromia Bank S.C., a leading financial institution in Ethiopia.
Utilizing a descriptive research design, the study examined current practices,
identified challenges, and evaluated the ADKAR model's effectiveness from
individual and organizational perspectives. Data was collected through
structured surveys and qualitative interviews with employees and management at
the bank's head office in Addis Ababa. From a target population of 801
employees, a sample size of 267 was determined using Yamane's formula. The
findings revealed that Oromia Bank implemented various change management
practices, including communication campaigns, training programs, and
employee engagement efforts, but faced challenges such as resistance to change,
inadequate communication, insufficient training, and misalignment with strategic
objectives. The ADKAR model analysis highlighted critical areas needing
attention, such as gaps in awareness, desire, knowledge, ability, and
reinforcement. Recommendations include adopting a more structured, employee-
centric approach to change management, strengthening communication
strategies, enhancing training programs, fostering adaptability, and building
overall change management capabilities. These insights can guide effective
change management strategies for Oromia Bank and other organizations in the
Ethiopian banking sector, emphasizing the human dimension of change to
achieve sustainable success. |
