| Abstract: | Amongst beverage industries, breweries in particular face intense competition and must constantly
improve their production processes to remain competitive. One of the major determinants of
competitiveness at the industrial level is rising productivity. Efficient usage of raw materials is
one of the key indicators of productivity in addition to other resources like labor, capital, and
energy. This study examines the effect of the packaging materials quality management system on
the productivity of the Heineken Brewery. The research focuses on three independent variables:
quality control, quality assurance, and supplier relationship management, and their impact on the
brewery's productivity measured in terms of machine breakdown and rejection percentage of a
packaging line. The study employed an explanatory research design, adopting a case study
strategy. The study's population is employees with direct and indirect experience with packaging
materials in three departments: packaging, quality, and procurement. The target population
includes operators and technicians who work on machines fed with primary and secondary
packaging materials, production team leaders, quality analysts, material specialists, and
managers. the sampling method utilized non-probability purposive sampling techniques. Data
collection and analysis will encompass both quantitative and qualitative analyses through surveys,
observations, and interviews to examine the research problem comprehensively. The results are
discussed descriptively, and linear regression analysis is performed to ascertain the relationship
between the dependent and independent variables. The descriptive analysis gives a clear image of
the perception of the shopfloor team on the quality management system and supplier relationship
management of the brewery. The regression analysis presented a statistically substantial
association between quality assurance, quality control, supplier relationship management, and
productivity. The findings suggest that implementing good quality assurance, high quality control
management, and also strong supplier communication management positively affects the
productivity levels of packaging lines through the reduction of machine breakdowns and quality
rejections because of packaging materials that don’t meet the company specifications. |
