| Abstract: | The study's goal was to determine whether consumers preferred domestically made shoes to
those made abroad. A non-probable sampling and from non-probable sampling convenience
sampling strategy was employed to complete the investigation. Primary data were gathered for
the study's input utilizing questionnaires and interviews. St. Mary's senior year students were
given 298 questionnaires to complete, of which 268 were collected. In addition, a marketing
manager’s interview was conducted specifically to find pertinent and helpful data for the study.
Secondary data was gathered online, in books, and from journals. Using the descriptive data
analysis method, the respondents' and marketing managers' responses were examined and
presented Using the descriptive data analysis method, the respondents' and marketing managers'
responses were examined and presented. According to the data acquired, the majority of
responders were marketing management and computer science students, and they also preferred
shoes made abroad. Consumers primarily buy foreign-made shoes because of their quality,
brand, design, fashion, and price, according to research. The study demonstrates that customers
are significantly influenced by role and status because people are compelled to purchase things
based on what they signify to them and other people in their social network. The research also
shows that businesses are not leveraging media to reach their customers, and the government is
not supporting local producers. |
