DITERMINANTS OF DISTRIBUTION SYSTEM EFFECTIVENS THE CASE OF STAR SOAP AND DETERGENT INDUSTRIES PLC.

Abstract

The general objective of this study is to investigate the effect of different factors that influence the effectiveness of the distribution system in the case of Star Soap and Detergent Industries plc. The study has four main objectives: The first one is to examine the effect of distribution strategy on the effectiveness of the distribution system of Star soap, the second one is to assess the influence of wholesaler motivation on the effectiveness of the distribution system of Star soap, to analyze the influence of logistic capability on the effectiveness of the distribution system of Star soap is taken as the third aspect of the study, and to identify the effect of government factors on the effectiveness of the distribution system of Star soap is placed as a final variable for the study. This research has an explanatory research design. The researcher used both primary and secondary data to get more relevant information. Data was collected from 204 sample size which is drawn from the total population of 564 wholesalers. Quantitative data was gathered through questionnaires, and qualitative data was collected through observation and interviews. Due to this reason, the researcher used a mixed research approach. A sample has been determined based on probability sampling and stratified sampling techniques. The findings revealed that the distribution strategy, logistic capability, government factor, and wholesaler motivation all have positive and significant relationships with the effectiveness of the company's distribution system. Based on the regression analysis, 39.6% of the variation of the output was explained by the distribution strategy, 28.4% of the variation was explained by logistic capability, 13.0% of the variation was explained by government factors, and 11.0% of the variation was explained by wholesaler motivation. Thus, the result revealed that 50.3% of the variation in the effectiveness of the distribution system was due to the influence of distribution strategy, logistic capability, government factors, and wholesaler motivation. To improve the effectiveness of its distribution system, the study recommended that the company pay more attention to its distribution strategy, logistics factor, government factor, and wholesaler motivation. Therefore, study recommended that the company should give more attention about distribution strategy, logistic factor, government’s factor and wholesaler motivation to enhance the effectiveness of distribution system of the company