THE EFFECT OF MOTIVATION ON EMPLOYEES PERFORMANCE: THE CASE OF MOHA SOFT DRINKS INDUSTRY S.C

Abstract

The main aim of this study is to undergo a research on the effect of motivation on employee performance in the case of Moha Soft Drinks Industry at Nefas silk Plant, Addis Ababa. This enables to understand the needs of employees to their intended objectives. Motivation plays a vital role nowadays in worldwide, for the organization in order to achieve their goal different motivational factor should be included to get the desired outcome. If the organization has motivated employees it is as such easy to meet the desired objective. So that it is important for the organization to create motivational program that improve motivation and consequently the performance of the organization and the employees. The primary purpose of this study was to examine the effect of motivation on employee’s performance. This study adopted an explanatory research design in investigating the effects of motivation on employee’s performance. The entire population of the study was chosen 20% of the total population of 926 workers from the study organization as a result the sample size determined is 186. A well- structured self-administered questionnaire was used as the main tool for data collection and was administered to 186 respondents and appropriately filled. Reliability of the research instrument was calculated and the Cronbach’s alpha coefficient was 0.811. The study used the quantitative approaches the data collection method was survey method by employing questionnaire and the collected data was analyzed by using quantitative method. The multiple regression analysis model revealed that a significant influence of motivational factors on employees performance. The results revealed that financial incentives and job design are positively and statistically significant on employees’ performance; whereas Job satisfaction & reward recognition had insignificant negative influence on company employees’ performance. Furthermore this study also recommended that management of organizations should take appropriate measures in figuring out those factors that motivate their employees and seek ways of ensuring that they are adequately motivated in order to improve their employees’ performance levels. Finally the study also suggested that future studies should focus on other industries apart from soft drink Service sector.