THE EFFECT OF PROJECT COMMUNICATION MANAGEMENT ON PROJECT PERFORMANCE (A CASE OF FIVE STAR ELEVATOR MANUFACTURING PLC)

Abstract

Effective Project Communication Management (PCM) is crucial for the successful execution of elevator installation projects, impacting key performance metrics such as project completion time, cost control, and quality. This study aims to explain the effects of PCM on the overall performance of elevator installation projects using a quantitative approach. Data were collected through questionnaires and interviews and analyzed using descriptive statistics, Pearson's correlation, and multiple regression techniques. The findings reveal strong positive correlations between communication strategies and project performance. conflict resolution and Information Flow also significantly impacted performance. However, Feedback Mechanisms and communication plan exhibited an unexpected negative correlation with performance, need improvement on well-structured communication, message coordination and suggesting areas for further investigation. The regression analysis confirmed that conflict resolution and Information Flow are the most significant predictors of project performance. The results emphasize the importance of effective communication in enhancing project performance and suggest areas for improving conflict resolution strategies and feedback mechanisms.