Assessment on the Practice and challenge of E-commerce in Addis Ababa

Abstract

The rapid growth of the Internet has catalyzed the rise of electronic commerce (e-commerce), a global phenomenon that facilitates international trade; however, many developing countries, including Ethiopia, face significant barriers to fully harnessing its potential. This thesis investigates the practices and challenges of e-commerce in Addis Ababa, revealing critical obstacles such as security risks, lack of consumer trust, insufficient legal and regulatory frameworks, inadequate ICT infrastructure, and limited market competition. To overcome these challenges, the study recommends enhancing female participation in the e-commerce sector, investing in ICT infrastructure, improving education and training programs, and developing comprehensive e-commerce policies that adapt to technological advancements and evolving market dynamics. Future research should focus on longitudinal studies to assess the impact of these recommendations over time, explore specific case studies of successful e-commerce implementations in similar contexts, and investigate the role of emerging