FACTORS AFFECTING EMPLOYEE'S PERCEPTION AND JOB MOTIVATION IN NATIONAL TOBACCO ENTERPRISE (ETH) S.C.

Abstract

The primary objective of the study was to analyze the Factors Affecting Employee's Job Motivation in National Tobacco Enterprise (ETH) S.C. The researcher used an explanatory and descriptive research design and a quantitative approach. A convenience sample of the population was taken as part of the study. A total of 257 questionnaires were handled by the respondents, and 250 of them completed and returned their questionnaires. The study's findings were presented in inference and descriptive analysis, and the result of the descriptive statistics told that Relationships with colleagues and supervision, Training, and development, Factors related to working conditions and job security, and Recognition and Reward, on a 5- point scale. In addition, the result of the multiple linear regression output signals that Relationships with colleagues and factors relating to supervision, Training, and development, Factors related to working conditions and job security, and Recognition and Reward. lead to enhance Employee Motivation by 10.7%, 33.8%, 46.9%, and 16.9% respectively. From this, the researcher suggested that NTE should emphasize motivational factors to enhance its Employee Motivation