EXPLORING THE INTERSECTION OF BUSINESS MANAGEMENT STRATEGIES FOR SUSTAINABLE ORGANIZATION GROWTH: IN THE CASE OF O’CLOCK GENERAL TRADING PLC

Abstract

The main objective of this study was to Exploring the Intersection of Business Management Strategies for Sustainable Organization Growth: In the case of O’clock General Trading PLC. The researcher used the behavioral components of Business Management the researcher was used descriptive and explanatory research design to meet the research objectives. The researcher was used purposive and stratified random sampling techniques method to get representative sample from the populations. The researcher collected data from O’clock General Trading PLC through structured questionnaire to assess employees’ level of agreement regarding Sustainable Organization Growth in their respective company. A total of 175 questionnaires were distributed to collect data and out of the total 170 questionnaires were returned. The collected data was analyzed using statistical package for social science (SPSS) version 26.The descriptive statistics (mean, standard deviation) and inferential statistics (correlation and regression) were used to described demographic facts, to test hypothesis and to answer research questions. Based on the finding Coefficient of Determination 76.5% of the variation in Sustainable Organization Growth is explained by the four predictors the statistical results revealed that Business Management Strategies, represented by four key behavioral components, have a positive and significant impact on Sustainable Organizational Growth. Based on these findings, the researcher recommends that O’clock General Trading PLC should prioritize and focus on the Business Management Strategies dimension which Marketing and Sales and Human Resource Management, as it has the strongest influence on achieving sustainable growth for the organization. Emphasizing these strategies will be critical for ensuring the company's long-term success and competitive advantage.