Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 187
| Issue Date | Title | Author(s) |
| Dec-2019 | THE EFFECT OF BRAND EQUITY ON CUSTOMER SATISFACTION: A CASE STUDY OF DASHEN BREWERIES S.C | TEFERI, LIDETESELAM |
| Jan-2019 | THE EFFECTS OF PROMOTIONAL MIX ON BRAND LOYALTY: AN EMPIRICAL STUDY OF THE BREWERY INDUSTRY IN ETHIOPIA | WORKU, YOHANNES |
| May-2019 | THE DETERMINANTS OF PURCHASE INTENTION OF CUSTOMERS: IN THE CASE OF MOHA SOFT DRINKS INDUSTRIES S.C. | ZELALEM, WONGEL |
| Dec-2018 | Assessment of Customer Satisfaction on Point of Sale (POS) Terminals in Commercial Bank of Ethiopia (South Addis District) | Getachew, Tsion |
| Dec-2019 | ASSESSMENT ON CORPORATE SOCIAL RESPONSIBILITY PRACTICE IN BEVERAGE INDUSTRY; THE CASE OF NATIONAL ALCOHOL AND LIQUOR FACTORY | GASHAW, TSION |
| Nov-2019 | ASSESSMENT ON SERVICE QUALITY AND CUSTOMER SATISFACTION: THE CASE OF ETHIOPIAN AIRLINES | GAROMSA, TSEDENIA |
| Dec-2019 | DETERMINANTS OF CUSTOMER ATTITUDE TOWARDS SMS ADVERTISEMENT: A CASE OF ENTERPRISE ACCOUNT IN ETHIO TELECOM CUSTOMERS. | ASHENAFI, MERON |
| Jun-2019 | THE EFFECT OF SALES PROMOTION ON PRESCRIBING BEHAVIOR OF PRESCRIBER’S IN TIKUR ANBESSA SPECIALIZED HOSPITAL, ADDIS ABABA, ETHIOPIA | ASCHALEW, KALKIDAN |
| Jun-2019 | EFFECT OF SELECTED PROMOTION ELEMENTS ON THE BRAND PERCEIVED QUALITY: THE CASE STUDY OF COMMERCIAL BANK OF ETHIOPIA | Mengistu, Helen |
| May-2019 | EFFECT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOR IN CASE OF COCA-COLA ETHIOPIA | TADELE, HAWI |
| May-2019 | THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: THE CASE OF COMMERCIAL BANK OF ETHIOPIA | GOSAYE, HANA |
| Jun-2019 | SERVICE QUALITY AND CUSTOMER SATISFACTION IN BANK OF ABYSSINIA | ABEBE, BEZUAYEW |
| Jan-2019 | THE EFFECT OF CLAIM SETTLEMENT SERVICE QUALITY ON REPURCHASE INTENTION: AN EMPIRICAL STUDY OF INSURANCE COMPANIES IN ETHIOPIA | HAGOS, BEREKET |
| Dec-2019 | THE EFFECT OF BRAND IMAGE ON CONSUMERS BUYING BEHAVIOR IN THE CASE OF CASTEL BEER | ABRHAM, BEREKET |
| Dec-2019 | THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION: THE CASE OF LION INTERNATIONAL BANK S.C ADDISS ABABA | G/MICHAEL, AKLILU |
| May-2018 | ASSESSMENT OF MARKETING STRATEGY PRACTICES IN MESFIN INDUSTRAL ENGINERING PLC | TEWAHADE, REDIET |
| Dec-2018 | SERVICE QUALITY AND CUSTOMER SATISFACTION: THE CASE OF ADDIS ABABA BOLE AIRPORT CUSTOMS BRANCH | TSEDEKE, DAWIT |
| Jan-2018 | EVALUATING THE SERVICE QUALITY OF HOTEL IN ADDIS ABABA: THE CASE OF THREE AND FOUR-STAR HOTELS | TESFAYE, DAGMAWIT |
| Feb-2019 | EVALUATING EFFECT OF SUPPLY CHAIN MANAGEMENT PRACTICES ON ORGANIZATIONAL PERFORMANCE IN THE CASE OF ETHIOPIAN PHARMACEUTICAL MANUFACTURING (EPHARM) | SEYOUM, YORDANOS |
| Jun-2019 | BRAND PREFERENCE FOR MOBILE PHONES AMONG STUDENTS (THE CASE OF SAINT MARRY UNIVERSITY POSTGRADUATE STUDENTS) | TADESE, YOHANES |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 187
