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Marketing Management : [317] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 317
Issue DateTitleAuthor(s)
Jun-2021Effects of Social Networking Sites Alcohol Advertisement and Ban of alcohol advertisement on Main stream media on Youths Alcohol Drinking Behavior: Evidence from Addis Ababa, EthiopiaYifru, Yordanos
Jun-2021ASSESSMENT OF CUSTOMER CLAIM HANDLING PRACTICES AND CHALLENGES IN THE CASE OF NYALA INSURANCEKIBATU, YORDANOS
May-2021THE EFFECTS OF INTEGRATING MARKETING COMMUNICATION ON PERFORMANCE OF HOTEL IN ETHIOPIA- THE CASE OF SELECTED HOTELS IN ADDIS ABABABEZABIH, YONAS
Jun-2021THE EFFECTS OF LOGISTICS SERVICE DELIVERY ON LOGISTICS PERFORMANCE: THE CASE OF ETHIOPIAN SHIPPING AND LOGISTICS SERVICES ENTERPRISEGETAMESAY, YITASEB
Jun-2021EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN CASE OF ADDIS ABABA CITY ADMINSTRATION DRIVERS& VEHICLES LICENSING AND CONTROL AUTHORITYBADI, YENENESH
Jun-2021EFFECT OF SOCIAL MEDIA ON IMPULSE BUYING BEHAVIOR IN ETHIOPIA: THE CASE OF SELECTED CUSTOMERS IN ADDIS ABABADEMISS, WOSSENYELESH
Jun-2021THE EFFECT OF PROMOTIONAL MIX PRACTICES ON CUSTOMER PREFERENCE THE CASE OF FIVE STAR FRANCHISED HOTELS IN ADDIS ABABADANIEL, TSION
Jun-2021DETERMINANTS OF STUDENTS ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING: IN CASE OF ST. MARY’S UNIVERSITYBISETEGN, TSIGIE
Jun-2021Assessment of the Relationship between Social Media Characteristics and Consumer Buying Decision Process: The Case of St. Mary University StudentsShiferaw, Tisha
Dec-2020FACTORS AFFECTING DIAPER BRAND CHOICE IN THE CASE OF ADDIS ABABAAMANUEL, TIMNIT
Jun-2021THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND EQUITY: THE CASE OF TEKHAF TRADING PLCESHETU, TEWODROS
Jun-2021CORPORATE SOCIAL RESPONSIBILITY IMPACT ON BRAND IMAGE: THE CASE OF NATIONAL ALCOHOL AND LIQUOR INDUSTRYMEHARI, TESFAYE
May-2021THE EFFECT OF ACTUAL PRODUCT QUALITY ON PURCHASE INTENTION – THE CASE OF SELECTED LEATHER HANDBAG MANUFACTURERES IN ADDIS ABABAADMASU, TERSIDA
Jun-2020THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICE ON BUILDING BRAND EQUITY: THE CASE STUDY OF HILTON ADDIS ABABAAMARE, TARIKU
Jun-2021EFFECT OF ECX SERVICE DELIVERY ON SALES PERFORMANCE IN THE CASE OF OIL-SEED EXPORTERS, ADDIS ABABADESSALEGN, TADELE
Jun-2021THE EFFECT OF PROMOTIONAL MIX PRACTICES ON BRAND EQUITY THE CASE OF HEINEKEN BREWERIESGHIDEY, SHEWIT
Jul-2021FACTORS AFFECTING THE TOURISM MARKET: CASE OF ADDIS ABABAAmare, Semegn
Jun-2021THE EFFECT OF SERVICE QUALITY ON CUSTOMER RETENTION: THE CASE OF MULTICHOICE ETHIOPIADONI, SELAM
Jul-2021THE EFFECT OF BRAND IMAGE BENEFIT ON CUSTOMER SATISFACTION: THE CASE OF ETHIO TELECOMFANTAYE, SARA
Jun-2021THE EFFECT OF SERVICE MARKETING MIX ON SALES PERFORMANCE: THE CASE OF OROMIA INSURANCE COMPANY, ADDIS ABBATAYE, SAMUEL
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 317