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Marketing Management : [92] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 92
Issue DateTitleAuthor(s)
Jul-2017ASSESSMENT OF PROMOTIONAL TOOLS’ IMPACT ON CUSTOMERS FOR BRAND EQUITY: THE CASE OF WALIYA BEERYILMA, ASFAW
Apr-2017PROSPECTS AND CHALLENGES FOR THE ESTABLISHMENT OF CAPITAL MARKET IN ETHIOPIAGetachew, Biniyam
Jan-2018ASSESSMENT OF MARKETING STRATEGY PRACTICES IN THE CASE OF BANK OF ABYSSINIA S.CFASIKA, ZEWETER
Jun-2018A DESCRIPTIVE STUDY OF MONETARY AND NON-MONETARY SALES PROMOTIONAL STRATEGY: A CASE STUDY ON HEINEKEN BREWERIES S.C.WORKU, YONATHAN
Feb-2018THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON THE PROFITABILITY OF COMMERCIAL BANK OF ETHIOPIA:- A CASE STUDY OF SELECTED CITY BRANCHES.H/MICHAEL, YOHANNIS
May-2018AN ASSESSEMENT OF PROMOTIONAL PRACTICE IN THE CASE OF PETRAM PLCAbduselam, Yasmin
May-2018EFFECTS OF SERVICE QUALITY ON CUSTOMER SATISFACTION: THE CASE OF ETHIOPIAN SHIPPING AND LOGISTICS SERVICE ENTERPRISESEIFU, WENDEWOSSEN
Jan-2018THE EFFECT OF BROADBAND SERVICE QUALITY AND PRICE ON KEY ACCOUNT CUSTOMERS’ SATISFACTION IN ETHIO TELECOMGETACHEW, TSEGEREDA
Jun-2018DETERMINANTS OF SALES PEOPLE’S PERFORMANCE IN ETHIO-TELECOMERGETIE, TIGIST
Jan-2018THE IMPACT OF MARKETING MIX ELEMENTS ON THE CONSUMER BUYING BEHAVIOUR, IN THE CASE OF RETAIL SUPERMARKETS IN ADDIS ABABA.BEYENE, TEWODROS
Jun-2018THE EFFECT OF MARKETING MIX ELEMENTS ON CUSTOMER SATISFACTION (THE CASE OF BMET CABLE INDUSTRY)TAREKEGN, TEWABE
Jun-2018MEASURING CONSUMER BASED BRAND EQUITY IN (The CASE OF AWASH BANK)MULUNEH, TESHOME
Jan-2018THE INFULUNCE OF SERVICE QUALITY DIMENSIONS ON CUSTOMER SATISFACTION: THE CASE OF COMMERCIAL BANK OF ETHIOPIAWUDINEH, TADIWOS
Jun-2018THE EFFECTS OF LOAN SERVICCE QUALITY ON CUSTOMER SATISFACTION IN BERHAN INTERNATIONAL BANKWABATO, SELAMU
Jan-2018ASSESSING THE INFLUENCE OF AFTER-SALES SERVICE ON CUSTOMER SATISFACTION: IN THE CASE OF LIFAN MOTORS PLCNEGEDE, SEIFU
Jan-2018FACTORS AFFECTING CONSUMERS BRAND PREFERENCE OF BEER PRODUCTS A CASE OF SELECTED HOTELS OPERATING IN ADDIS ABABAMENTESNOT, SAHLU
Jul-2018ASSESING CUSTOMER RELATIONSHIP MANAGEMENT PRACTICE IN THE CASE OF WEGAGEN BANK OF ETHIOPIAG/MICHEAL, RINA
Jun-2018THE EFFECT OF AFTER-SALES SERVICES ON CUSTOMER SATISFACTION IN THE CASE OF LIFAN MOTORSTENKIR, RAHEL
Jan-2018THE CHARACTERSTICS AND CONTRIBUTION OF PRIVATE AIR TRANSPORT SERVICE ON ETHIOPIAN TOURISM SECTORFantaye, Nuhamin
Dec-2017AN ASSESSMENT OF SERVICE QUALITY IMPRESSION ON CUSTOMER SATISFACTION IN THE OF CASE UNILEVER ETHIOPIAAMAN, MUBAREK
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 92