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Issue Date	Title	Author(s)
Jul-2017	ASSESSMENT OF PROMOTIONAL TOOLS’ IMPACT ON CUSTOMERS FOR BRAND EQUITY: THE CASE OF WALIYA BEER	YILMA, ASFAW
Apr-2017	PROSPECTS AND CHALLENGES FOR THE ESTABLISHMENT OF CAPITAL MARKET IN ETHIOPIA	Getachew, Biniyam
Jan-2018	ASSESSMENT OF MARKETING STRATEGY PRACTICES IN THE CASE OF BANK OF ABYSSINIA S.C	FASIKA, ZEWETER
Jun-2018	A DESCRIPTIVE STUDY OF MONETARY AND NON-MONETARY SALES PROMOTIONAL STRATEGY: A CASE STUDY ON HEINEKEN BREWERIES S.C.	WORKU, YONATHAN
Feb-2018	THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON THE PROFITABILITY OF COMMERCIAL BANK OF ETHIOPIA:- A CASE STUDY OF SELECTED CITY BRANCHES.	H/MICHAEL, YOHANNIS
May-2018	AN ASSESSEMENT OF PROMOTIONAL PRACTICE IN THE CASE OF PETRAM PLC	Abduselam, Yasmin
May-2018	EFFECTS OF SERVICE QUALITY ON CUSTOMER SATISFACTION: THE CASE OF ETHIOPIAN SHIPPING AND LOGISTICS SERVICE ENTERPRISE	SEIFU, WENDEWOSSEN
Jan-2018	THE EFFECT OF BROADBAND SERVICE QUALITY AND PRICE ON KEY ACCOUNT CUSTOMERS’ SATISFACTION IN ETHIO TELECOM	GETACHEW, TSEGEREDA
Jun-2018	DETERMINANTS OF SALES PEOPLE’S PERFORMANCE IN ETHIO-TELECOM	ERGETIE, TIGIST
Jan-2018	THE IMPACT OF MARKETING MIX ELEMENTS ON THE CONSUMER BUYING BEHAVIOUR, IN THE CASE OF RETAIL SUPERMARKETS IN ADDIS ABABA.	BEYENE, TEWODROS
Jun-2018	THE EFFECT OF MARKETING MIX ELEMENTS ON CUSTOMER SATISFACTION (THE CASE OF BMET CABLE INDUSTRY)	TAREKEGN, TEWABE
Jun-2018	MEASURING CONSUMER BASED BRAND EQUITY IN (The CASE OF AWASH BANK)	MULUNEH, TESHOME
Jan-2018	THE INFULUNCE OF SERVICE QUALITY DIMENSIONS ON CUSTOMER SATISFACTION: THE CASE OF COMMERCIAL BANK OF ETHIOPIA	WUDINEH, TADIWOS
Jun-2018	THE EFFECTS OF LOAN SERVICCE QUALITY ON CUSTOMER SATISFACTION IN BERHAN INTERNATIONAL BANK	WABATO, SELAMU
Jan-2018	ASSESSING THE INFLUENCE OF AFTER-SALES SERVICE ON CUSTOMER SATISFACTION: IN THE CASE OF LIFAN MOTORS PLC	NEGEDE, SEIFU
Jan-2018	FACTORS AFFECTING CONSUMERS BRAND PREFERENCE OF BEER PRODUCTS A CASE OF SELECTED HOTELS OPERATING IN ADDIS ABABA	MENTESNOT, SAHLU
Jul-2018	ASSESING CUSTOMER RELATIONSHIP MANAGEMENT PRACTICE IN THE CASE OF WEGAGEN BANK OF ETHIOPIA	G/MICHEAL, RINA
Jun-2018	THE EFFECT OF AFTER-SALES SERVICES ON CUSTOMER SATISFACTION IN THE CASE OF LIFAN MOTORS	TENKIR, RAHEL
Jan-2018	THE CHARACTERSTICS AND CONTRIBUTION OF PRIVATE AIR TRANSPORT SERVICE ON ETHIOPIAN TOURISM SECTOR	Fantaye, Nuhamin
Dec-2017	AN ASSESSMENT OF SERVICE QUALITY IMPRESSION ON CUSTOMER SATISFACTION IN THE OF CASE UNILEVER ETHIOPIA	AMAN, MUBAREK