Skip navigation
st. Mary's University Institutional Repository St. Mary's University Institutional Repository

Marketing Management : [32] Collection home page

Browse
Subscribe to this collection to receive daily e-mail notification of new additions RSS Feed RSS Feed RSS Feed
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 32
Issue DateTitleAuthor(s)
Jan-2017DETERMINANTS OF SERVICE QUALITY AND THEIR IMPACT ON CUSTOMER SATISFACTION: THE CASE OF COMMERCIAL BANK OF ETHIOPIA (Selected Branches in Addis Ababa)KEBEDE, ZEWDITU
Jun-2017ASSESSING THE CUSTOMER COMPLAIN HANDLING STRATEGY OF COMMERCIAL BANK OF ETHIOPIAABRAHAM, YONATHAN
Jun-2017QUALITY OF SERVICE DELIVERY AND CUSTOMER SATISFACTION: A CASE STUDY ON ETHIO TELECOM MOBILE TELEPHONE USERS IN ADDIS ABABA CITYDEMEKE, YESHEWAS
Jun-2017PROMOTION MANAGEMENT PRACTICE OF MOHA SOFT DRINKS S.CAYELE, YARED
Jul-2017Relationship Marketing in the Hotel Industry: The Nexus between Concepts and Practices (A case of Ghion Hotel, Addis Ababa Branch, Ethiopia)kassahun, Tsion
Jan-2017DETERMINANTS OF CONSUMER'S BEER BRAND PREFERENCE IN ETHIOPIA: A CASE STUDY ON ADDIS ABABA CITY BEER CONSUMERSFEREJA, TSEGAYE
Jun-2017ASSESSMENT OF EMPLOYEES PERCEPTION ON MARKETING STRATEGY PRACTICES IN THE CASE OF NYALA INSURANCE SHARE COMPANYKINFE, TIZITA
Jun-2017ASSESSMENT OF MARKETING STRATEGY PRACTICE IN THE CASE OF RAYA BREWERY S.C.NEGASH, TILAHUN
Jun-2017THE EFFECT OF SALES PROMOTION STRATEGIES ON SALES PERFORMANCE: THE CASE OF AWASH INTERNATIONAL BANK S.CEBISA, TAMIRU
Jan-2016MARKETING IMPLICATION OF THE HOUSING PROGRAM WITH CBE:- CHALLENGES & OPPORTUNITIES TO THE BANKDERESSA, TAMIRAT
Feb-2017FACTORS AFFECTING THE CONTRIBUTION AND CHALLENGES OF MARKETING MEMBERSHIP PRACTICE: THE CASE OF ETHIOPIAN COMMODITY EXCHANGE (ECX)Dessale, Sisay
Jun-2017CUSTOMER RELATIONSHIP MANAGEMENT AND ITS RELATIONSHIP TO MARKETING PERFORMANCE OF THE SELECTED BANKS IN ADDIS ABABAMOHAMMED, NURHUSSEN
May-2017ASSESSMENT OF DISTRIBUTION MANAGEMENT PRACTICES OF BEER PRODUCTS: THE CASES OF META ABO BREWERY SCMEHABAW, MESERET
Jun-2017THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: THE CASE OF ETHIO TELECOM CALL CENTERSEYOUM, LIDYA
Jun-2017ASSESSMENT OF SERVICE QUALITY AND CUSTOMER SATISFACTION :THE CASE OF THREE SELECTED PRIVATE ELEMENTARY SCHOOLS IN ADDIS ABABAH.MICHAEL, KIDEST
Jun-2017FACTORS INFLUENCING SESAME EXPORT PERFORMANCE IN ETHIOPIASUBAGADIS, HAISH
May-2017An assessment of the relationship between distribution practice and sales volume in the case of Meta breweryEndeshaw, Hailemariam
Mar-2017THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY IN BANKING INDUSTRY IN THE CASE OF DASHEN BANKMAMO, FIKIRTE
May-2017THE ASSESSMENT OF PACKAGING ATTRIBUTES ON CONSUMER BUYING DECISION: IN CASE OF CEREAL FOOD PRODUCTS IN ETHIOPIAG/Meskel, Feven
Jan-2017ASSESSMENT OF INTEGRATED MILK VALUE CHAIN AND CREDIT SERVICE PARTICIPATION OF MILK PRODUCERS IN ETHIOPIA: THE CASE OF SULULTA AREA DAIRY VALUE CHAINWUBIE, FEKADESELASSIE
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 32