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Marketing Management : [187] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 187
Issue DateTitleAuthor(s)
Dec-2019THE EFFECT OF BRAND EQUITY ON CUSTOMER SATISFACTION: A CASE STUDY OF DASHEN BREWERIES S.CTEFERI, LIDETESELAM
Jan-2019THE EFFECTS OF PROMOTIONAL MIX ON BRAND LOYALTY: AN EMPIRICAL STUDY OF THE BREWERY INDUSTRY IN ETHIOPIAWORKU, YOHANNES
May-2019THE DETERMINANTS OF PURCHASE INTENTION OF CUSTOMERS: IN THE CASE OF MOHA SOFT DRINKS INDUSTRIES S.C.ZELALEM, WONGEL
Dec-2018Assessment of Customer Satisfaction on Point of Sale (POS) Terminals in Commercial Bank of Ethiopia (South Addis District)Getachew, Tsion
Dec-2019ASSESSMENT ON CORPORATE SOCIAL RESPONSIBILITY PRACTICE IN BEVERAGE INDUSTRY; THE CASE OF NATIONAL ALCOHOL AND LIQUOR FACTORYGASHAW, TSION
Nov-2019ASSESSMENT ON SERVICE QUALITY AND CUSTOMER SATISFACTION: THE CASE OF ETHIOPIAN AIRLINESGAROMSA, TSEDENIA
Dec-2019DETERMINANTS OF CUSTOMER ATTITUDE TOWARDS SMS ADVERTISEMENT: A CASE OF ENTERPRISE ACCOUNT IN ETHIO TELECOM CUSTOMERS.ASHENAFI, MERON
Jun-2019THE EFFECT OF SALES PROMOTION ON PRESCRIBING BEHAVIOR OF PRESCRIBER’S IN TIKUR ANBESSA SPECIALIZED HOSPITAL, ADDIS ABABA, ETHIOPIAASCHALEW, KALKIDAN
Jun-2019EFFECT OF SELECTED PROMOTION ELEMENTS ON THE BRAND PERCEIVED QUALITY: THE CASE STUDY OF COMMERCIAL BANK OF ETHIOPIAMengistu, Helen
May-2019EFFECT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOR IN CASE OF COCA-COLA ETHIOPIATADELE, HAWI
May-2019THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: THE CASE OF COMMERCIAL BANK OF ETHIOPIAGOSAYE, HANA
Jun-2019SERVICE QUALITY AND CUSTOMER SATISFACTION IN BANK OF ABYSSINIAABEBE, BEZUAYEW
Jan-2019THE EFFECT OF CLAIM SETTLEMENT SERVICE QUALITY ON REPURCHASE INTENTION: AN EMPIRICAL STUDY OF INSURANCE COMPANIES IN ETHIOPIAHAGOS, BEREKET
Dec-2019THE EFFECT OF BRAND IMAGE ON CONSUMERS BUYING BEHAVIOR IN THE CASE OF CASTEL BEERABRHAM, BEREKET
Dec-2019THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION: THE CASE OF LION INTERNATIONAL BANK S.C ADDISS ABABAG/MICHAEL, AKLILU
May-2018ASSESSMENT OF MARKETING STRATEGY PRACTICES IN MESFIN INDUSTRAL ENGINERING PLCTEWAHADE, REDIET
Dec-2018SERVICE QUALITY AND CUSTOMER SATISFACTION: THE CASE OF ADDIS ABABA BOLE AIRPORT CUSTOMS BRANCHTSEDEKE, DAWIT
Jan-2018EVALUATING THE SERVICE QUALITY OF HOTEL IN ADDIS ABABA: THE CASE OF THREE AND FOUR-STAR HOTELSTESFAYE, DAGMAWIT
Feb-2019EVALUATING EFFECT OF SUPPLY CHAIN MANAGEMENT PRACTICES ON ORGANIZATIONAL PERFORMANCE IN THE CASE OF ETHIOPIAN PHARMACEUTICAL MANUFACTURING (EPHARM)SEYOUM, YORDANOS
Jun-2019BRAND PREFERENCE FOR MOBILE PHONES AMONG STUDENTS (THE CASE OF SAINT MARRY UNIVERSITY POSTGRADUATE STUDENTS)TADESE, YOHANES
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 187