Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 380
| Issue Date | Title | Author(s) |
| Jan-2023 | DETERMINATS OF CONSUMER BRAND PREFERENCE IN THE CASES OF LOCAL ASSEMBELED AUTOMOBILE | ELIAS, NEBIYOU |
| Dec-2023 | ASSESSMENT OF RETAIL MARKETING MIX AND RETAIL ENVIRONMENT OF SUPPERMARKETS IN ADDIS ABABA | MATHEWOS, MEAZA |
| May-2022 | THE EFFECT OF AFTER-SALES SERVICES ON CUSTOMER SATISFACTION IN THE CASE OF ELECTROCOMMERCIAL S.C. SUZUKI CAR | MELAKU, YOSEPH |
| May-2022 | THE EFFECT OF MARKETING STRATEGY ON MARKETING PERFORMANCE FROM EMPLOYEE PERSPETCIVE OF COMMERCIAL BANK OF ETHIOPIA | Seyfu, Tsiyon |
| Jul-2022 | FACTORS AFFECTING SERVICE QUALITY: THE CASE OF GHANDI MEMORIAL HOSPITAL | Berhanu, Tiegist |
| Jul-2022 | DETERMINANTES OF FUEL DISTRIBUTION EFFECTIVENESS IN ETHIOPIA | DAMTEW, SERKALEM |
| Jul-2022 | The effect of customer based brand equity on customer satisfaction: the case of Abyssinia bank | Yared, Rebeka |
| May-2022 | FACTORS INFLUENCING SALESPERSON PERFORMANCE OF REAL ESTATE COMPANIES IN ADDIS ABABA | ALEM, NATAN |
| May-2022 | THE EFFECT OF ADVERTISING ON CONSUMER BUYING BEHAVIOR IN THE CASE OF DSTV IN ADDIS ABABA | SHEMSU, LEYLA |
| Jun-2022 | EFFECT OF INTERNAL MARKETING PRACTICES ON EMPLOYEE’S JOB SATISFACTION: THE CASE OF BANK OF ABYSSINIA | TADESSE, KIDIST |
| May-2022 | AN ASSESSMENT OF ADVERTIZING PRACTICE AND CHALLENGES IN CASE OF LION INTERNATIONAL BANK | MULATU, HERAN |
| Jul-2022 | EFFECT OF MARKETING MIX ELEMENTS ON CUSTOMER LOYALITY: THE CASE OF TECHNO MOBILE | G/MEDHN, HAREG |
| Jun-2020 | Factors affecting the adoption of agent banking in Ethiopian Banking Industry (Evidence: from some Selected Private Banks) | Getachew, Girum |
| Jul-2022 | Assessment on Customer Relationship Management Practices: The case of Ethiopian Airlines | Teshome, Elias |
| May-2022 | AN ASSESSEMENT OF PROMOTIONAL PRACTICE OF MARIE STOPS INTERNATIONAL ETHIOPIA AND ITS EFFECT ON WOMAN’S ATTITUDNAL CHANGE OVER TIME: THE CASE OF ADDIS ABABA | DEJENE, BOGALE |
| May-2022 | DIGITAL MARKETING PRACTICE IN PROMOTING ALCOHOL DRINKS AND PROHIBITON EFFECT ON CONSUMER BRAND AWARNESS (THECASE OF BGI ETHIOPIA) | LEULSEGED, BLEN |
| Jun-2022 | ASSESSMENT OF ADVERTISING PRACTICE IN THE CASE OF BERHAN BANK S.C | G/Mariam, Biniam |
| May-2022 | MEASURING THE EFFECTIVENESS OF MARKETING. (The Case of Micro and Small Enterprises (MSEs) on Gullele Sub-City.) | AMARE, BETHLEHEM |
| Jun-2022 | THE DETERMINANTS OF COFFEE EXPORT BUSINESS PERFORMANCE IN ETHIOPIA, SURVEY OF SELECTED EXPORTER IN ADDIS ABABA | ALEMAYEHU, BEREKET |
| Dec-2021 | THE EFFECTS OF MEDIA ADVERTISEMENT ON BRAND PREFERENCE OF LUBRICANTS: THE CASE OF NATIONAL OIL ETHIOPIA PLC. | SOLOMON, ELELTA |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 380
