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Marketing Management : [473] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 473
Issue DateTitleAuthor(s)
Jul-2023ASSESSMENT OF CUSTOMERS’ ATTITUDE TOWARD MOBILE BANKING SERVICE (THE CASE OFABYSSINIA BANK)ZEWDU, TSEDALE
Jan-2023THE EFFECT OF SOCAL MEDIA MARKETING ON BRAND AWARENESS: THE CASE OF KIDAME BEER, ADDIS ABABALEMMA, TAMRAT
Jan-2023DETERMINANTS OF CUSTOMER LOYALTY TOWARDS AQUA ADDIS BOTTLED WATER CONSUMERS IN ADDIS ABABAMeseret, Samrawit
2023ASSESMNT OF SERVICE QUALITY AND CUSTOMER RETENTION THE CASE OF TOLOMART TRADING PLCSolomon, Ruth
Jul-2023THE EFFECT OF MARKETING STRATEGY ON ORGANIZATION PERFORMANCE IN THE CASE OF HIBRET BANK, HQ ADDIS ABABAYOHANNES, MESERET
Jun-2023THE EFFECT OF SOCIAL MEDIA ON SALES VOLUM PERFORMANCE THE CASE OF AYAT REAL ESTATE S. Co. IN ADDIS ABABACHERU, MAMUSHA
Jul-2023THE EFFECT OF MARKETING STRATEGY ON CUSTOMER LOYALTY: THE CASE OF BGI ETHIOPIA ADDIS ABABAKETEMA, MAHELET
Jun-2023EFFECTS OF INTEGRATED MARKETING COMMUNICATION ON BRAND LOYALTY: THE CASE OF ETHIOPIAN AIRLINESALEMAYEHU, MAHDER
Jun-2023THE EFFECT OF ADVERTISING ON MARKET SHARE IN THE CASE OF FIVE-STAR MANUFACTURING PLCDereje, Kirubel
Jun-2023Assessment of Digital Marketing Practices of Ethiopian AirlinesTadesse, Kalkidan
Jun-2023FACTORS AFFECTING CUSTOMERS CHOICE: IN THE CASE OF GIFT REAL ESTATEBELACHEW, KALKIDAN
Jun-2023THE EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION THE CASE OF EAST AFRICA BOTTLING SHARING COMPANY (CocaCola) IN ADDIS ABABAHailu, Genet
Feb-2023THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER’S LOYALTY: EVIDENCE FROM DASHEN BANKBayissa, Fraol
Jun-2023ASSESSMENT OF TOURISM PROMOTIONAL PRACTICES AND CHALLENGES IN ADDIS ABABA, ETHIOPIATEKLU, BETELHEM
Jul-2023EFFECT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: IN THE CASE OF MULTICHOICE ETHIOPIAGIRMA, ELSABET
Jun-2023THE EFFECT OF NEW PRODUCT DEVELOPMENT (NPD) ON MARKETING PERFORMANCE THE CASE OF TOP BOTTLED WATER COMPANY IN ADDIS ABABAW/SILASE, ELSA
Jul-2023INVESTIGATING THE EFFECT OF E-BANKING SERVICE QUALITY ON CUSTOMER SATISFACTION: THE CASE OF COMMERCIAL BANK OF ETHIOPIABALCHA, ELSA
Jul-2023THE EFFECT OF MARKETING COMMUNICATION PRACTICES ON BUSINESS PERFORMANCE: THE CASE OF PHARMACEUTICAL COMPANIES IN ADDIS ABABAASFAW, DANIEL
Jul-2023THE EFFECT OF PROMOTIONAL MIX PRACTICES ON BUSINESS PERFORMANCE: IN CASE OF ADDIS ABABA PHARMACEUTICAL COMPANIESDamtew, Betelhem
Jun-2023ASSESSMENT OF CHANNEL MANAGEENT PRACTICES: THE CASE OF ABEM SAOP AND DETERGENT MANUFUCTURING P.L.CTEFERA, BELAYNESH
Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 473