Skip navigation
st. Mary's University Institutional Repository St. Mary's University Institutional Repository

Marketing Management : [380] Collection home page

Browse
Subscribe to this collection to receive daily e-mail notification of new additions RSS Feed RSS Feed RSS Feed
Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 380
Issue DateTitleAuthor(s)
Jun-2022Factors Affecting Satisfaction of Participants in Trade Fairs: The Case of trade fair organized by Ethiopian Chamber of Commerce and Sectoral AssociationBirhane, Tizazu
Jun-2022ASSESSMENT OF MARKETING STRATEGY: THE CASE OF ADDIS GAS AND PLASTICS FACTORYG/MEDHEN, SOFONIAS
May-2022THE EFFECT OF BRAND EQUITY UPON CUSTOMERS’ SERVICE CHOICES: THE CASE OF BANK OF ABYSSINIA S.C IN ADDIS ABABAALEMU, SISAY
Jun-2022Assessment of Ship Chartering Practice and Challenge: The Case of Ethiopian Shipping Logistic EnterpriseTassew, Simegn
Jun-2022THE EFFECT OF MARKETING INTELLIGENCE ON SALES PERFORMANCE OF PRIVATE BANKS IN ADDIS ABABAMOHAMMED, SEMHA
Jun-2022Organizational Determinants of Employee Motivation and Customer Satisfaction: The Case of Bolloré Transport & Logistics EthiopiaBaye, Semere
May-2022THE EFFECT OF MEDIA ADVERTISING ON CONSUMER CHOICE: THE CASE OF 4-STAR HOTELS IN ADDIS ABABADEMEKE, MICHAEL
Jul-2022THE EFFECT OF WORKING ENVIRONMENT ON EMPLOYEES’ COMMITMENT: THE CASE OF EDUCATION AND TRAINING AUTHORITY (ETA)AYELE, MELKAMU
May-2022THE IMPACT OF SOCIAL MEDIA MARKETING ON SALES REVENUE THE CASE OF MEDICAL EQUIPMENT SUPPLIERS IN ADDIS ABABA, ETHIOPIAHAILEMARIYAM, MELAKU
May-2022ASSESMENT OF ADVERTISEMENT PRACTICE ON CONSUMERS CAR BRAND PREFERENCE: THE CASE OF AUTOMOBILE CAR SECTORS IN ADDIS ABABAAMSALU, MAHDER
May-2022THE IMPACT OF SOCIAL MEDIA ADVERTISING ON CUSTOMER BUYING DECISION IN CASE OF BREWERY CAMPANIES IN ETHIOPIATSEGAYE, HILINA
May-2022THE EFFECT OF EXPORT BANKING SERVICE QUALITY ON CUSTOMER SATISFICTION: THE CASE OF ZEMEN BANKNEBIL, HANAN
Jun-2022FACTORS AFFECTING DIGITAL MARKETING PRACTICES THE CASE OF TREKKER’S SPOT TOUR AND EVENT ORGANIZING COMPANY PLCEWNETU, FREHIWOT
Jan-2022EFFECT OF PRIZE LINKED SAVING (PLS) ON DEPOSIT GROWTH: A CASE OF COMMERCIAL BANK OF ETHIOPIAMoltote, Fikrte
Jun-2022ASSESMENT OF CORPORATE SOCIAL RESPONSIBILITY: IN CASE OF SELECTED CONSTRUCTION COMPANIES IN ADDIS ABABAMEREKEGN, ETSEGENET
Jun-2022Analyzing the Influence of Marketing Mix Elements on Customers’ Passenger Car Brand Preference; The Case of Car Dealers in Addis AbabaWorku, Elsabet
Dec-2021THE EFFECTS OF MEDIA ADVERTISEMENT ON BRAND PREFERENCE OF LUBRICANTS: THE CASE OF NATIONAL OIL ETHIOPIA PLC.SOLOMON, ELELTA
Jun-2022ASSESSING BRAND AWARENESS AND ITS EFFECT ON CONSUMER PURCHASING DECISION IN THE CASE OF DEGA BOTTLE WATERBIYADGLEAN, BETSELAM
May-2022THE IMPACT OF SOCIAL MEDIA ON BRAND AWAERNESS: IN THE CASE OF HYATT REGENCY HOTEL ADDIS ABABAWALLELIGNE, BETHELHEM
Jun-2022FACTORS AFFECTING CUSTOMER RETENTION IN LIFE INSURANCE SECTOR: THE CASE OF ETHIO LIFE AND GENERAL INSURANCE COMPANY (ELiG)KACHA, BEHAILU
Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 380