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Issue Date	Title	Author(s)
Dec-2023	ASSESSMENT OF RETAIL MARKETING MIX AND RETAIL ENVIRONMENT OF SUPPERMARKETS IN ADDIS ABABA	MATHEWOS, MEAZA
Jan-2023	DETERMINATS OF CONSUMER BRAND PREFERENCE IN THE CASES OF LOCAL ASSEMBELED AUTOMOBILE	ELIAS, NEBIYOU
Jun-2023	THE EFFECT OF ADVERTISEMENT ON BRAND IMAGE (THE CASE OF BANK OF ABYSSINIA)	SAID, ZEKARIAS
Jun-2023	THE EFFECT OF NEW PRODUCT DEVELOPMENT (NPD) ON MARKETING PERFORMANCE THE CASE OF TOP BOTTLED WATER COMPANY IN ADDIS ABABA	W/SILASE, ELSA
Jul-2023	INVESTIGATING THE EFFECT OF E-BANKING SERVICE QUALITY ON CUSTOMER SATISFACTION: THE CASE OF COMMERCIAL BANK OF ETHIOPIA	BALCHA, ELSA
Jun-2023	ASSESSMENT OF CHANNEL MANAGEENT PRACTICES: THE CASE OF ABEM SAOP AND DETERGENT MANUFUCTURING P.L.C	TEFERA, BELAYNESH
Jul-2023	THE EFFECT OF PROMOTIONAL MIX PRACTICES ON BUSINESS PERFORMANCE: IN CASE OF ADDIS ABABA PHARMACEUTICAL COMPANIES	Damtew, Betelhem
Jul-2023	THE EFFECT OF MARKETING COMMUNICATION PRACTICES ON BUSINESS PERFORMANCE: THE CASE OF PHARMACEUTICAL COMPANIES IN ADDIS ABABA	ASFAW, DANIEL
Jul-2023	EFFECT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: IN THE CASE OF MULTICHOICE ETHIOPIA	GIRMA, ELSABET
Jun-2023	ASSESSMENT OF TOURISM PROMOTIONAL PRACTICES AND CHALLENGES IN ADDIS ABABA, ETHIOPIA	TEKLU, BETELHEM