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Issue Date	Title	Author(s)
Jul-2021	THE EFFECT OF ADVERTISING ON CONSUMERS’BANK PREFERENCE IN THE CASE OF OROMIYA INTERNATIONAL BANK.	GEREMEW, NAOL
Jul-2021	THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION IN THE CASE OF ETHIO TELECOM, ADDIS ABABA	ESKINDER, MESKEREM
Jun-2021	EFFECT OF CONTENT MARKETING ON BRAND LOYALTY MEDIATED BY CONSUMER ONLINE ENGAGEMENT: THE CASE OF HEWLETT PACKARD COMPANY IN ETHIOPIA	AYELE, MESFIN
Jun-2021	THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN THE CASE OF ADDIS INTERNATIONAL BANK AT ADDIS ABABA	TEFERI, MESELE
Jun-2021	THE EFFECT OF PROMOTION ON REVISIT INTENTION MEDIATED BY HERITAGE DESTINATION IMAGE: THE CASE OF ADDIS ABABA CITY	ADANE, MENGISTE
Jul-2021	ASSESEMENT OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN ETHIOPIAN SHIPPING AND LOGISTICS SERVICE ENTERPRISE	TESFAYE, MASTEWAL
May-2021	THE EFFECT OF RELATIONSHIP MARKRTING ON CUSTOMER LOYALTY ON GIHON HOTEL A CUSTOMER’S PERSPECTIVE	BRUCK, MANAYE
Jul-2021	The Effect of COVID 19 on Tourism Marketing Recovery Strategies: The Case of selected tour operator	Hailu, Kidist
Jul-2021	Assessment on Performance Challenges of COVID-19 Pandemic and Management Responses in the Ethiopian Advertising Industry	Hailu, Kidist
Jun-2021	THE EFFECT OF INTEGRATED MARKETING COMMUNICATION ON SALES PERFORMANCE: IN THE CASE OF DASHEN BREWERY SHARE COMPANY, DEBREBREHAN	BEKURE, KALEB
Jun-2021	FACTORS AFFECTING SERVICE BRAND EQUITY: THE CASE OF PRIVATE GENERAL HOSPITALS IN ADDIS ABABA	MOHAMMED, JEMILA
Jun-2021	THE EFFECT OF INTEGRATED MARKETING COMMUNICATION ON CUSTOMER PATRONAGE IN THE CASE OF PRIVATE GENERAL HOSPITALS, ADDIS ABABA	TEREFE, HIWOT
Jun-2021	ASSESSMENT OF MARKETING MIX ON THE CASE OF GULELA BOTANIC GARDEN	BEDLU, HELINA
Jun-2021	THE EFFECTS OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION: THE CASE OF REAL ESTATE COMPANIES, ADDIS ABABA	TSEGAYE, HANAN
May-2021	THE EFFECT OF PERCEIVED QUALITY OF MOBILE APPLICATIONS ON CUSTOMER SATISFACTION IN THE CASE OF RIDE SERVICE PROVIDERS IN ADDIS ABABA	NEGMU, HAMDIA
Jun-2021	THE EFFECT OF CUSTOMER BASED BRAND EQUITY ON CUSTOMER RETENTION IN THE CASE OF BGI ETHIOPIA	BEYENE, GIRMA
Jun-2021	FACTORS INFLUENCING CONSUMER BUYING DECISION TOWARDS FAST MOVING CONSUMER GOODS (FMCG), IN THE CASE OF LAUNDRY DETERGENTINS IN ADDIS ABABA	GEBREWAHID, FURUTUNA
May-2021	Factors Affecting Adoption of Electronic Banking System in Banking Industry: A Case of Oromia International Bank S.C.	Zhewere, Frehun
Jun-2021	THE EFFECT OF MEDIA ADVERTISING ON CONSUMER’S BUYING BEHAVIOR IN THE REAL ESTATE INDUSTRY IN ETHIOPIA	ABEBAW, ESUBALEW
Jun-2021	THE EFFECT OF BRAND PERSONALITY ON ATTITUDINAL AND BEHAVIORAL LOYALTY IN THE CASE OF CASTEL WINERY S.C., ADDIS ABABA	MESHESHA, ERMIAS