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Marketing Management : [390] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 201 to 220 of 390
Issue DateTitleAuthor(s)
Jun-2020THE EFFECT OF FACEBOOK ON CUSTOMER BRAND PREFERENCE: THE CASE OF COMMERCIAL BANK OF ETHIOPIAMengistu, Alemseged
Aug-2020MEASURING CUSTOMER SATISFACTION LEVEL ON ETHIOPIAN AIRLINES SERVICE: THE CASE OF SOUTHERN ETHIOPIA HISTORIC ROUTE FLIGHTSBABU, ADDISU
Jun-2020The Impact of digital marketing “non-deliverable Product and Service” to Consumer Purchase Intention The case selected company in EthiopianAmare, Addisu
Jun-2020TOURISM MARKETING PRACTICES, CHALLENGES AND STRATEGY IN ADDIS ABABA: IMPLICATIONS FOR THE TRAVEL AND TOURISM SECTORShimelis, Abebaw
Dec-2019THE EFFECT OF BRAND EQUITY ON CUSTOMER SATISFACTION: A CASE STUDY OF DASHEN BREWERIES S.CTEFERI, LIDETESELAM
Jan-2019THE EFFECTS OF PROMOTIONAL MIX ON BRAND LOYALTY: AN EMPIRICAL STUDY OF THE BREWERY INDUSTRY IN ETHIOPIAWORKU, YOHANNES
May-2019THE DETERMINANTS OF PURCHASE INTENTION OF CUSTOMERS: IN THE CASE OF MOHA SOFT DRINKS INDUSTRIES S.C.ZELALEM, WONGEL
Dec-2018Assessment of Customer Satisfaction on Point of Sale (POS) Terminals in Commercial Bank of Ethiopia (South Addis District)Getachew, Tsion
Dec-2019ASSESSMENT ON CORPORATE SOCIAL RESPONSIBILITY PRACTICE IN BEVERAGE INDUSTRY; THE CASE OF NATIONAL ALCOHOL AND LIQUOR FACTORYGASHAW, TSION
Nov-2019ASSESSMENT ON SERVICE QUALITY AND CUSTOMER SATISFACTION: THE CASE OF ETHIOPIAN AIRLINESGAROMSA, TSEDENIA
Dec-2019DETERMINANTS OF CUSTOMER ATTITUDE TOWARDS SMS ADVERTISEMENT: A CASE OF ENTERPRISE ACCOUNT IN ETHIO TELECOM CUSTOMERS.ASHENAFI, MERON
Jun-2019THE EFFECT OF SALES PROMOTION ON PRESCRIBING BEHAVIOR OF PRESCRIBER’S IN TIKUR ANBESSA SPECIALIZED HOSPITAL, ADDIS ABABA, ETHIOPIAASCHALEW, KALKIDAN
Jun-2019EFFECT OF SELECTED PROMOTION ELEMENTS ON THE BRAND PERCEIVED QUALITY: THE CASE STUDY OF COMMERCIAL BANK OF ETHIOPIAMengistu, Helen
May-2019EFFECT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOR IN CASE OF COCA-COLA ETHIOPIATADELE, HAWI
May-2019THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: THE CASE OF COMMERCIAL BANK OF ETHIOPIAGOSAYE, HANA
Jun-2019SERVICE QUALITY AND CUSTOMER SATISFACTION IN BANK OF ABYSSINIAABEBE, BEZUAYEW
Jan-2019THE EFFECT OF CLAIM SETTLEMENT SERVICE QUALITY ON REPURCHASE INTENTION: AN EMPIRICAL STUDY OF INSURANCE COMPANIES IN ETHIOPIAHAGOS, BEREKET
Dec-2019THE EFFECT OF BRAND IMAGE ON CONSUMERS BUYING BEHAVIOR IN THE CASE OF CASTEL BEERABRHAM, BEREKET
Dec-2019THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION: THE CASE OF LION INTERNATIONAL BANK S.C ADDISS ABABAG/MICHAEL, AKLILU
May-2018ASSESSMENT OF MARKETING STRATEGY PRACTICES IN MESFIN INDUSTRAL ENGINERING PLCTEWAHADE, REDIET
Collection's Items (Sorted by Submit Date in Descending order): 201 to 220 of 390