Collection's Items (Sorted by Submit Date in Descending order): 201 to 220 of 473
| Issue Date | Title | Author(s) |
| Jun-2021 | THE EFFECT OF BRAND PERSONALITY ON ATTITUDINAL AND BEHAVIORAL LOYALTY IN THE CASE OF CASTEL WINERY S.C., ADDIS ABABA | MESHESHA, ERMIAS |
| Jun-2021 | THE EFFECT OF BRAND EQUITY ON PURCHASE INTENTION IN THE CASE OF SELECTED DENTAL SPECIALITY CLINICS, ADDIS ABABA | HAILU, ELLENI |
| Jun-2021 | THE EFFECT OF ADVERTISING ON ADOPTION OF NEW BANKING TECHNOLOGY: THE CASE OF CBE | BEZABIH, BIRHANU |
| Jun-2021 | THE EFFECT OF BRAND POSITIONING ON CONSUMER PREFERENCE IN SOME SELECTED BEER BRANDS IN ADDIS ABABA | TAMIRU, BETHELIHEM |
| Jun-2021 | EFFECTS OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: THE CASE OF AYAT SHARE COMPANY | G/EGZIABHER, ASMELASH |
| Jun-2020 | DETERMINANTS OF PULSE EXPORT PERFORMANCE IN ETHIOPIA | WOLDEMICHAEL, AMAHA |
| Jun-2021 | THE EFFECT OF BUSINESS MARKETING OFFERS ON BRAND IDENTITY: THE CASE OF INDUSTRIAL CHEMICAL MANUFACTURERS IN ADDIS ABABA | MELAKU, ALEMAYEHU |
| Jul-2021 | THE IMPACT OF DIGITAL MARKETING ON BRAND AWARENESS AND BRAND LOYALTY: THE CASE OF AWASH WINE S.C. | MITIKU, AKLISIYA |
| Jun-2021 | THE EFFECT OF MARKET ORIENTATION ON MARKETING PERFORMANCE: A CASE STUDY ON ABAY BANK S.C | Teshome, Aklilu |
| Jun-2021 | DETERMINANTS OF CUSTOMER-BASED BRAND EQUITY (THE CASE OF NYALA MOTORS S.C.) | WORKU, ABEBA |
| Jun-2020 | THE EFFECT OF GENERIC STRATEGY ALTERNATIVE ON COMPETITIVE ADVANTAGE: THE CASE OF ETHIOPIAN AIRLINE | DEBEBE, VICKY |
| Sep-2020 | THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER’S LOYALTY: EVIDENCE FROM FOUR STAR HOTELS IN ADDIS ABABA | Ayalew, Tirsit |
| Dec-2020 | FACTOR AFFECTING CUSTOMER LOYALTY - IN CASE OF AWASH BANK IN ADDIS ABABA | REDWAN, SOFIA |
| Jun-2020 | THE EFFECT OF PHYSICAL DISTRIBUTION SERVICE ON CUSTOMERS SATISFACTION (THE CASE OF AMBO MINERRAL WATER BOLE SUB CITY) | DENEKE, SELOME |
| Oct-2020 | FACTOR THAT AFFECTING CONSUMER SOFT DRINK BRAND PREFERENCE IN ETHIOPIA: (THE CASE OF PEPSI AND COCA-COLA ADDIS ABABA) | Woldesemayate, Sebelewonegel |
| Dec-2020 | The Impact of Customer Relationship Management on Customer Loyalty in The Case of Dashen Bank S.C | Resom, Samson |
| May-2020 | ASSESSMENT OF MARKETING MIX ON CUSTOMER SATISFACTION: IN THE CASE OF HABESHA BREWERY SHARE COMPANY | MELAKU, REDIET |
| Dec-2020 | THE ASSESSMENT OF E- TRADE PRACTICES AND CHALLENGES OF PARTICIPANTS: IN THE CASE OF ETHIOPIAN COMMODITY EXCHANGE | BERHANE, NABIA |
| Feb-2021 | THE EFFECTS OF PERSONALITY DIMENSIONS OF SALES PERSON‟S ON ORGANIZATIONAL BRAND IMAGE (IN CASE ETHIO-TELECOM) | Muhammad, Musa |
| Oct-2020 | EVALUATING THE EFFECTIVE IMPLEMENTATION OF SALES PROMOTION FOR IMPROVING SALES VOLUME –THE CASE OF ALSAM PLC | Kedir, Mohammed |
Collection's Items (Sorted by Submit Date in Descending order): 201 to 220 of 473
