| Abstract: | This paper aimed at assessing the impact of packaging on green marketing practice. The
data classification was more descriptive. Data collection was made through the use
questionnaires, interview, and observation. The sampling technique employed for the
customers was convenient sampling technique. A total of 250 copies of questionnaires
were distributed and 202 were collected back, representing a response rate of 80.08%.
The obtained data were analyzed using SPSS version 20. The results revealed that the
packaging material of the products are not biodegradable, not eco-friendly, not reusable,
not refilled, not recycled and cannot be reduced, but the company puts instructions on
how to dispose the package on some of its products. Findings, implications and
recommendations for managerial practices are discussed and put forwarded. |
