| Abstract: | This research topic focuses on the process of product design and development
on Anbessa Shoe factory. The main objective of this research is to assess the
product design and development practice in the case of Anbessa shoe
factory to incorporate the requirements of the target market on the process of
new product design and development activity like, new idea generation, idea
screening, business analysis, prototype development, test market, design
compatibility, commercialization.
The method applied to conduct this research in the area of data collection are
primary data collection methods questionnaires and interview on the selected
sample size according to the sample design and secondary data like published
documents, unpublished documents, Books, internets, and previously
conducted researches.
At the end, this research will provide a feasible solution on gap related with
the process of new product design and development activity to incorporate and
meet the requirements of the company target market. |
