ASSESSMENT ON CORPORATE SOCIAL RESPONSIBILITY PRACTICE IN BEVERAGE INDUSTRY; THE CASE OF NATIONAL ALCOHOL AND LIQUOR FACTORY

Abstract

The study aimed at studying the practices of different dimensions of Corporate Social Responsibility (CSR) in National Alcohol and Liquor Factory as case studies corresponding to the determinants namely labour pressure, community enforcement and nature of the firm. It is relevant to labour, community, and Environment especially for beverage industries to implement CSR concepts and to get benefit from it. In relation to the methodology, there is tree target population which is community, employees from production department and operation manager of the company. The researcher use both probability and non –probability sampling technique. To select samples from community the researcher use convenience sampling method and simple random sampling for employees‟ from production department for the last target population which is operation manager the researcher use purposive sampling technique was used. The study has been conducted on the basis of the quantitative and qualitative research techniques to assess the nature or practice of CSR and its determinants. 83 workersand operation manager from operation department and 200 from community with lives around factory ofNational Alcohol and Liquor Factory Mekanisa Branch. Data were collected through questionnaire and interview. Interview has been also conducted with managers and questionnaire for employees and community questions which are designed to elicit their perception about the nature of CSR in their respected companies. Finallythrough analysis of the direct relationships that insight is developed between the dependent and independent variables. CSR (dependent variable) was found to have a strong positive relationship with labourpressure, community enforcement and nature of the firm This dissertation concludes with a discussion of the implications of these findings as well as recommendations for further research in the area.