EFFECT OF ECX SERVICE DELIVERY ON SALES PERFORMANCE IN THE CASE OF OIL-SEED EXPORTERS, ADDIS ABABA

Abstract

The main objective of the study is to investigate factors affecting ECX service delivery i.e., automated technology adaptation, staff competency, warehousing facility, grading certification, pricing/service charge, and timeliness of service delivery and their effects on organizational performance in the case of Oil-seed exporters in Addis Ababa. By taking the research objectives and questions into considerations, quantitative research approach and explanatory and descriptive research design were used. The study used simple random sampling technique. By using structured questionnaire, the data were collected from 187 oil-seed exporters of ECX customers like owners, representatives, agents, and managers specifically in Addis Ababa City with the response rate of 88%. For the purpose of analyzing the obtained data both descriptive and inferential statistics were used. Results indicated that pricing/service charge has the most positive significant effect on the oil-seed exporters’ performance among other variables. Also automated technology adaptation, staff competency, warehousing facility, and timeliness of service delivery found to have significant positive effect on exporters’ performance. The result also indicated that grading certification was insignificant with respect to exporters’ performance. Among factors affecting exporters’ performance automated technology adaptation, staff competency, warehousing facility, grading certification, pricing/service charge, and timeliness of service delivery explain 89.6% the variance in exporters’ performance. Finally, based on the finds of the study, recommendations were made for Oilseed-exporters of ECX customers based on the findings of the study.