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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/6642
Title: ASSESSMENT OF SERVICE QUALITY AND CUSTOMER SATISFACTION: THE CASE OF LULITTA SPECIAL DENTAL CLINIC PLC
Authors: SHIFERAW, BETHELHEM
Keywords: Service Quality, Satisfaction level, Health Care Provider
Issue Date: May-2021
Publisher: ST. MARY’S UNIVERSITY
Abstract: Patient satisfaction is an important measure of service quality in Health care system. Patents perceptions about health care systems seem to have been largely ignored by health care managers in developing countries like Ethiopia. Every consumer in any market has his/her own expectation in service quality, patients voice must begin to play a greater role in the design of health care service delivery processes in the developing countries. The objective of this study is, therefore, patent centered and analyses the service quality factors that are important to patients; it also examines their links to patient satisfaction in the context of lulitta special dental clinic PLC. The dependent Variable includes in the study are competence, Personal financial planning, Tangibility, technology, Assurance, company Image and the dependent variable is satisfaction. Data were collected from the organization unknown population and a questionnaire was developed and a total 240 patients in the clinic participated sample were based on simple random sampling technique using non-probability sampling. The thesis has both theory and empirical part. Evaluations were obtained Descriptive, ANOVA and Multiple regressions, correlation between the six variables and patient satisfaction. Qualitative and Quantitative research method were applied in this study. The result has indicated that the six variables have a significant impact on a customer satisfaction. In the reliability table it is calculated that the research validity and reliability 0.894% which is great. Moreover, the study finding shows that, there is a variation on customer satisfaction based on corporate Image. Outcome of the study is to be beneficial to researchers, academicians and planners of the concept area.
URI: .
http://hdl.handle.net/123456789/6642
Appears in Collections:Marketing Management

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