THE IMPACT OF SOCIAL MEDIA MARKETING ON SALES REVENUE THE CASE OF MEDICAL EQUIPMENT SUPPLIERS IN ADDIS ABABA, ETHIOPIA

Abstract

The purpose of this study is to The impact of social media marketing on sales revenue in case of medical equipment suppliers in Addis Ababa,Ethiopia. The study employed quantitative approaches. Questionnaire and observation were the main data gathering tools. The questionnaire distributed to 61 medical equipment suppliers which all of them filled and returned back. The respondents are owners and managers of the medical equipment suppliers and the rest are working as a sales person for their company. The summarized data is then analyzed by applying descriptive analysis method. The findings demonstrated that most of the medical equipment suppliers use a social media marketing strategy.And the main platform for this medical equipment suppliers are Telegram channels and Facebook pages. Also the result shows significant positive relationship between independent variables (content, reputation, timing connection, management and platform) and increment of sales.