FACTORS AFFECTING PROJECT SUCCESS IN EVENT ORGANIZATIONS: A CASE STUDY ON MIELLA EVENTS

Abstract

The purpose of this research is to identify and analyze the factors affecting project success in event organization, with a specific focus on Miella Events in Ethiopia. This study employs both quantitative and qualitative research methods to gain a comprehensive understanding of the challenges and opportunities faced by Miella Events. Quantitative data were collected through structured questionnaires, while qualitative data were gathered via in-depth interviews with key stakeholders. A purposive sampling technique was utilized to select respondents, resulting in a sample of 50 employees from Miella Events who participated in the study. The research adopts a descriptive and explanatory design to explore the relationships between various factors and project success. Descriptive statistics were used to present an overview of the demographic characteristics of the respondents, while inferential statistics helped to determine the significance of different factors. Key findings reveal that budget management, client satisfaction, and internal communication are critical determinants of project success at Miella Events. Specifically, inadequate budget management and insufficient internal communication were identified as significant challenges. Furthermore, client satisfaction, influenced by factors such as communication, responsiveness, and overall event experience, plays a crucial role in achieving successful project outcomes. The study concludes that effective budget tracking systems, enhanced client communication, and improved internal collaboration are essential for increasing project success rates. The research suggests implementing advanced project management tools, establishing dedicated client service teams, and fostering a culture of teamwork to address these issues. Additionally, the study recommends regular financial audits and the development of structured communication protocols to ensure consistent project progress and alignment with organizational goals