| Abstract: | The purpose of this research is to identify and analyze the factors affecting project success in
event organization, with a specific focus on Miella Events in Ethiopia. This study employs both
quantitative and qualitative research methods to gain a comprehensive understanding of the
challenges and opportunities faced by Miella Events. Quantitative data were collected through
structured questionnaires, while qualitative data were gathered via in-depth interviews with key
stakeholders. A purposive sampling technique was utilized to select respondents, resulting in a
sample of 50 employees from Miella Events who participated in the study. The research adopts a
descriptive and explanatory design to explore the relationships between various factors and
project success. Descriptive statistics were used to present an overview of the demographic
characteristics of the respondents, while inferential statistics helped to determine the
significance of different factors. Key findings reveal that budget management, client satisfaction,
and internal communication are critical determinants of project success at Miella Events.
Specifically, inadequate budget management and insufficient internal communication were
identified as significant challenges. Furthermore, client satisfaction, influenced by factors such
as communication, responsiveness, and overall event experience, plays a crucial role in
achieving successful project outcomes. The study concludes that effective budget tracking
systems, enhanced client communication, and improved internal collaboration are essential for
increasing project success rates. The research suggests implementing advanced project
management tools, establishing dedicated client service teams, and fostering a culture of
teamwork to address these issues. Additionally, the study recommends regular financial audits
and the development of structured communication protocols to ensure consistent project
progress and alignment with organizational goals |
