CHALLENGES RELATED TO STAKEHOLDERS' ENGAGEMENT IN TOURISM MANAGEMENT IN ADDIS ABABA CITY

Abstract

The research titled “Challenges Related to Stakeholders Engagement in Tourism Management in Addis Ababa” underscores the critical need for improved stakeholder engagement in the city's tourism sector. It identifies key challenges such as lack of coordination, inconsistent practices, and inadequate resource allocation. To address this, the research advocates for a comprehensive framework that outlines clear principles, procedures, and responsibilities for stakeholder involvement, including effective identification, prioritization, and communication strategies. This research investigates the complex dynamics of stakeholder engagement in tourism management within Addis Ababa City. By examining current practices, challenges, and opportunities, the study underscores the critical role of effective stakeholder engagement in fostering sustainable tourism development. Key areas of investigation include identifying specific barriers hindering effective engagement, such as limited communication channels, lack of capacity building, and inadequate policy frameworks. The research proposes actionable recommendations to enhance stakeholder involvement, collaboration, and empowerment in the city's tourism sector. Ultimately, the goal is to contribute to the development of a more inclusive, sustainable tourism industry in Addis Ababa. The research provides insights to inform policy decisions and help to create a platform for stakeholders to work together towards a common goal. It helps to create a more inclusive and sustainable tourism sector for the city. The research provides an opportunity to create jobs, generate economic growth, and reduce poverty. In addition, it helps to protect the city's natural resources and promote environmental protection. It helps to promote cultural preservation, as well as support the city's social development.