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st. Mary's University Institutional Repository St. Mary's University Institutional Repository

Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/5733
Title: ELECTRONIC TRANSACTION MODEL PRACTICE IN ETHIOPIA COMMODITY TRADING
Authors: IBRAHIM, IMAN
Issue Date: Jun-2020
Publisher: ST. MARY’S UNIVERSITY
Abstract: The objective of this study was to assess the use of the online trading on ECX operational practice. To cop up the fast growing of technology and to avoid the possible obstacles that the market is facing also to encompass the remote areas, ECX has implemented an integrated online trading system that has been believed to improve the level of overall ECX operational practice. This study used descriptive research design. A sample selected by a convenience sampling method and data was collected through a structured questionnaire intending to identify their perception towards the online trading. Out of 279 structured questionnaires distributed to respondents 200 were collected, which maintained 71.6% response rate. The study was limited to only Central Addis Ababa Zone trading center. It was found that all factors of online trading positively correlated to ECX operational practice. Perceived use is the strongest factor affecting the ECX operational practice.The Regression analysis predicted the extent that the adaption of online trading has significant effect on ECX operational practices. This study confirmed empirically that the adaption of online trading has an impact on ECX operational practice and hence, it is recommended to enhance its model by constantly upgrading the system and training the users,built a mechanisms that helps the organization eliminate the collusion more effectively.
URI: .
http://hdl.handle.net/123456789/5733
Appears in Collections:Marketing Management

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